Understand users clearly with mobile app attribution

Adjust Measure provides mobile performance measurement in powerful, flexible, and reliable ways to fit your unique business needs — so you can maximize returns.

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Attribution

We fuel the most important decisions for your app's success

With Adjust attribution, you can:

  • Understand the user journey from every possible channel — including referrals, organic, mobile app, mobile web, TV, and connected TV, to discover which channels perform best.

  • Build your own attribution logic and enforce it with all of your partners using Adjust’s customizable attribution settings and features.

  • Track your entire subscription funnel in one place — increase LTV, ROI and convert more users into paying customers.

  • Discover which ads delivered your best users by drilling down to the creative level with Adjust attribution.

  • Delight your users with deep links — increase conversion rates by sending app users to specific locations in your app.

The most expansive partner marketplace

Our partner marketplace is expansive — including all the major social ad networks — and continues to grow. We make adding new partners frictionless, so that you’ll never lack coverage with your preferred partners.

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The Adjust advantage

Improving overall uplift with Adjust app attribution

Invest in what works, recalibrate what doesn't

You can’t make improvements if you don’t know where to start. With Adjust attribution data, figure out exactly which sources are bringing in quality users — the ones who purchase, the ones who engage, the ones who end up loving your app. You can also figure out when those users may start to churn, which is the first step to ensuring you retain them.

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Better user data = stronger app performance and optimization

Attribution doesn’t just highlight your best performance channels, it also helps track how your users interact with your app. By identifying churn points with Adjust Attribution data and addressing them, you’ll get higher user satisfaction that leads to better ratings, better app store rankings, and more organic discoverability.

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The Adjust advantage

Providing insight into more than just mobile acquisition

Unite your digital marketing outlay

It’s a sign of success when you have a significant presence on both web and mobile, but the trick has always been uniting performance measurement for both. With Adjust web attribution, you’ll get all the attribution metrics you need for your web campaigns out of the box and all the raw materials you need to build 100% privacy compliant cross-device tracking.

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Maintain a pulse on your subscription business

One of the biggest blind spots for subscription-based apps is figuring out the user lifecycle within the subscription model. When do they subscribe? When do they cancel? And why?

Adjust Subscription Tracking provides comprehensive visibility into your subscription performance, giving you all the information you need to grow your subscription business and gain crucial recurring revenue.

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Measure the success of your OTT apps on connected television (CTV)

Extend your performance measurement capabilities within the fast-growing OTT space. Gain a deeper understanding of the kinds of users who are interacting with your CTV app so you can spot patterns and conversion trends. Make data-backed decisions to get ahead of your competition, maximize your ROI, and boost retention of your apps in this new space of connected devices.

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Attribution

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Attribution

Take control of your mobile marketing

Learn more about Adjust’s Audience Builder, Analytics, Fraud Prevention Suite, and Marketing Automation products to find out how Adjust can help you take full control of your mobile growth.

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